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Marketing for Dental Practices: Social Media

By ezuckerberg on May 17, 2017

A “hand” clicking on an “Add as Friend” buttonDr. Edward J. Zuckerberg is a pioneer in terms of both the integration of painless dentistry techniques into the dental practice and the use of social media in dental practice marketing. Through speaking engagements, published works, and private consultations, he is able to help dentists throughout the nation and around the world make the most of their digital marketing strategies. By sharing his expertise and insight, he provides dental professionals with the tools they need to expand their businesses, strengthen their brands, create an indelible online presence, and ultimately improve the overall experience for their valued patients.

At the heart of successful digital marketing for dental practices: social media. Dr. Zuckerberg is a social media expert, with unique insights into how to make powerful and strategic use of social networks as part of a long-term campaign to steadily grow a business. If you are a dentist who wants to elevate the marketing of your dental practice, you owe it to yourself to attend one of Dr. Zuckerberg’s upcoming speaking engagements or schedule him to lecture at your next event.

Just a Few of the Benefits of Social Media Marketing for Dental Practices

Whether you have just established your dental practice or you have been providing exceptional dentistry to your community for decades, integrating social media into your marketing strategy can benefit your practice in numerous profound ways. Here are just a few:

  1. Word-of-mouth and referrals remain the strongest forms of endorsement for a dentist. Social media combines both of these forms of endorsement into a single powerful marketing tool. Let’s say that just one of your patients makes a comment on Facebook about how pleased she is with her smile thanks to the porcelain veneers you gave her. If she has 300 friends, that’s 300 potential referrals coming from a trusted source - a friend. Now let’s imagine that five of your patients post similar comments, and those patients average 300 friends apiece. That’s 1,500 potential referrals.
  2. Social media marketing requires little to no money to deliver your message in a powerful way. Establishing a presence for your practice on social media requires a minimal investment of time and money - potentially, it could cost you nothing at all. Once your strategy gains traction, your fans will do all of the heavy lifting for you.
  3. Social media is the quickest way to build your brand.  According to a study published by Chadwick Martin Bailey, 51 percent of Facebook fans and 67 percent of Twitter followers are more likely to purchase from brands they follow. That brand could be your practice, and those purchases could be your dental services.

These benefits represent just the tip of an extraordinary iceberg. When it comes to developing trust, loyalty, and a true rapport with both current and prospective patients, social media is a remarkable force in marketing.

Learn More about Using Social Media to Market Your Dental Practice

To learn more about using social media to market your dental practice, please contact Dr. Edward J. Zuckerberg today.

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Facebook also allows you to specify your advertising budget and gives you incredible tools to evaluate the effectiveness of your marketing program by giving you detailed insights on the performance of each campaign you run. Dr. Edward Zuckerberg